Ethereal
A sensory digital experience for a luxury perfume brand, blending motion and minimalism.
Service
Web design
Client
Aether Scents
Year
2024
Problem
Selling a physical scent through a digital screen is one of the hardest challenges in e-commerce, and the old site wasn't working.
Aether’s previous site relied on static product grids that failed to convey the emotion, depth, and luxury of their fragrance notes. This lack of sensory engagement resulted in high bounce rates, as customers couldn't "feel" the product through the screen.
Solution
We created a sensory digital experience that translates scent into sight, using motion to evoke the feeling of the fragrance.
By utilizing fluid WebGL distortions and large-scale video backgrounds, we simulated the texture of smoke and liquid on the screen. We stripped away traditional e-commerce clutter, allowing the visual storytelling to take center stage, increasing conversion rates by 40%.
