Summit
A full-scale SEO overhaul that took Alpine Gear from page four to the top spot on Google.
Service
SEO
Client
Alpine Gear
Year
2025
Problem
Despite manufacturing superior outdoor equipment, Alpine Gear was invisible online, buried on Page 4 of Google search results.
Their site suffered from significant technical debt, slow load times, and a confusing URL structure. Search engines couldn't crawl the site effectively, meaning they were losing thousands of potential customers to inferior competitors with better SEO.
Solution
We executed a technical "Hub and Spoke" SEO strategy combined with a complete restructuring of the site's code.
We rebuilt the site architecture to link all related product pages to high-authority guide content. Simultaneously, we optimized Core Web Vitals to ensure the site passed Google's strict UX metrics, propelling them to the #1 rank for 12 primary keywords.
